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Case study

Second-site review

A retailer had the lease for site two on the desk and a landlord offering one month to decide.

Team mapping a second-site plan on a whiteboard

The brief

Answer one question in three weeks: can site one fund site two without starving either?

What we found

The headline model assumed site-one staffing would stretch. It would not — the rota proved it.

What moved

A renegotiated opening date, a shared-roles plan, and a cash floor both sites must respect.

The work

We rebuilt the model around rotas and cash weeks, not revenue hopes. Three scenarios, each with the week the money runs thinnest marked in red.

They signed — four months later than first planned, with a fit-out cap the landlord helped fund. Both sites trade up on last year.

Market expansion

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