The brief
Find where contribution was leaking and put hiring behind a gate the operators would keep.
Find where contribution was leaking and put hiring behind a gate the operators would keep.
Two sites were discounting to fill covers. Central costs were being spread as if every site earned the same.
Contribution by site, a hiring freeze on the weak unit, and a cash-positive month in week twelve.
We rebuilt the P&L by site and by day-part. The “busy” unit was busy at a price that did not cover labour. The quiet unit was the one making money after rent.
Hiring gates now sit on contribution, not on covers. The third site wait that the owners wanted became a six-month pause — and then an opening the bank would fund.
Forty-five minutes with a practice lead. Bring the last pack, the VAT position and the decision you need to make.