Home / Work / Margin

Case study

Margin recovery

Turnover was up. Cash was not. The group was hiring into a contribution problem it could not see.

Workshop around printed charts at a round table

The brief

Find where contribution was leaking and put hiring behind a gate the operators would keep.

What we found

Two sites were discounting to fill covers. Central costs were being spread as if every site earned the same.

What moved

Contribution by site, a hiring freeze on the weak unit, and a cash-positive month in week twelve.

The work

We rebuilt the P&L by site and by day-part. The “busy” unit was busy at a price that did not cover labour. The quiet unit was the one making money after rent.

Hiring gates now sit on contribution, not on covers. The third site wait that the owners wanted became a six-month pause — and then an opening the bank would fund.

Growth desk

Ready to put a partner on the numbers?

Forty-five minutes with a practice lead. Bring the last pack, the VAT position and the decision you need to make.

Book a briefing